Our decisions and direction is guided by our experience working hands-on on many of our projects.  We started small by creating the code that ran many of our initial websites and apps, or we've spent time learning and configuring the systems we now manage.   

The iCita process continually draws on our past experience working on many platforms throughout our long history. Technology has changed and advanced over the years, and we've worked on many web and CRM platforms, some more exciting than others.  There is a common thread of usability and functionality depending on the system.  CRMs and donor management platforms behave in one general fashion, whereas marketing automation continues down another path.  In the end they all strive to be fast, easy, smart and functional.   We work on the following types of platforms: 

 Content management systems such as WordPress, Joomla, Magento and Drupal

 Ecommerce specific systems such as Volusion, Shopify, Hydra and CMS systems with carts

 Customer relationship management systems

 Donor management systems

 Custom cloud-based systems

 Marketing automation systems

 Email/Communication platforms


 Usability and Programming Standards

iCita adheres to W3C coding standards for HTML, XML, XHTML, PHP, Ruby and Javascript. We perform quality assurance testing of the front-end user interface and validate the code against HTML standards set-forth in the technical requirements.  The testing process includes code validation, verification of links and embedded functionality to ensure smooth compilation of front-end and back-end programming.  iCita is responsible for documenting and proposing resolutions for any issues discovered throughout the testing process.