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SEO: Search Engine Optimization Techniques and Types
What is SEO and why is it so important? Welcome to the ultimate guide on SEO - the secret sauce behind boosting your online presence and driving more traffic to your website. Whether you're a digital marketing enthusiast or a business owner looking to up your online...
Three Voice Search Techniques For Top SEO Results
The world has transformed into using voice search more than ever before and the trend is growing and becoming main stream. This means that the more you want to expand your reach to your target market, you need to know that your target market is becoming more...
Do You Know Your Brand’s Story – Here’s How to Start
Did you know that by creating the story around your brand it engages your future customers more than anything else? A brand's story is so important that it is more important then telling people what you sell. A book by Donald Miller has done a great job of...
Understanding Mobile First Indexing
Last year Google announced the rollout of their Mobile First Indexing initiative, or MFI for short. Although it was long anticipated and a hot topic in the SEO community, a year later it is still a subject shrouded in mystery to the average site owner. We'll break it...
Magento 2 and Digital Marketing – USAPoolDirect.com
FOR IMMEDIATE RELEASE: July 29, 2020 – Longmont, Colorado. iCita announces the success of a two and a half year ecommerce program involving product optimization, industry-focused content, digital marketing, and search engine optimization for USAPoolDirect.com. Online...
Twitter leading the charge with new Progressive Web App
In later 2018, Twitter made a bold move. Twitter replaced it much neglected Windows native app with a progressive web app version. They are not the first app to leverage progressive web apps in the Windows store, but they are one of the first to have a public...
Amazon Product SEO and Digital Marketing
Amazon continues to excel! With the purchase of Whole Foods and the growth of Amazon Prime, companies with products need to have a presence and promote themselves on Amazon. Here are the pros and cons of using Amazon, but also how you need to start your digital...
Fundamentals of Keyword Research
Good keyword research and analysis is a cornerstone of any SEO strategy, yet it can be a daunting thing to learn. People may find it intimidating due to the plethora of information available. It is a big subject, but not as overwhelming as it at first appears....
Donor Relationship Management Overview
Donor Relationship Management Donor relationship management is the process of thoughtfully and proactively cultivating relationships with new donors and stewarding current donors in order to maximize donor retention, engagement and investment. It typically requires...
Changing How Business Is Built Using Conscious Capitalism
Recently Jeff Cherry wrote a great article in the magazine Conscious Company about how the Shark Tank investors are missing the big point of “WHY” people are creating a business or providing a service. He says “We’re leaving the world where you can generate ‘greedy’...
NEWS: iCita Launches Search Analytics Reporting
FOR IMMEDIATE RELEASE: January 27, 2024 – Spokane, WA and Longmont, CO. iCita launches much awaited search analytics reporting set of products called Marketing Insight Search Reports for Businesses after being refined and researched for the past ten years. ...
Magento 2 and Digital Marketing – USAPoolDirect.com
FOR IMMEDIATE RELEASE: July 29, 2020 – Longmont, Colorado. iCita announces the success of a two and a half year ecommerce program involving product optimization, industry-focused content, digital marketing, and search engine optimization for USAPoolDirect.com. Online...
Magento on Steriods – A Piranha Industries Story
FOR IMMEDIATE RELEASE: February 4, 2020 – Longmont, Colorado. iCita announces the launch of a Magento-based customer service order platform customized for the Piranha Industries product support team. Piranha Industries is the largest distributor of chemicals and...
Ready for Cleaner Air in Colorado – Simple Steps. Better Air. Launches
FOR IMMEDIATE RELEASE: June 25, 2020 – Longmont, Colorado. iCita and the Regional Air Quality Council have finished a Spring revamp of the SimpleStepsBetterAir.org website. The new site incorporates a more flexible editor and layout that allows for easier content...
Leadership Styles We Need To Know
THE THREE STYLES OF LEADERSHIP – This concept is taught in marketing and business degree studies and is important. Born leaders are not those that are always at the front of the pack, because it depends what the pack needs that determines the leader. Good leaders know...
Case Study: McKesson’s Change Healthcare App Challenge
Last fall, McKesson’s Change Healthcare group came to us with a challenge – Create an app that used the content from their new WordPress website. Essentially, how can we have content updates made in one location make updates to mobile apps at the same time. We had...
Amazon Product SEO and Digital Marketing
Amazon continues to excel! With the purchase of Whole Foods and the growth of Amazon Prime, companies with products need to have a presence and promote themselves on Amazon. Here are the pros and cons of using Amazon, but also how you need to start your digital...
4 Easy Steps to Creating Content for an Account-Based Marketing Strategy
B2B marketing is currently being revolutionized by the onset of account-based marketing (ABM). Of course, we’ve heard of marketing being “revolutionized” before, so what’s different about ABM? The true promise of ABM – deeper engagement at your most valuable target...
CRM Best Practices
Today, most companies have some form of software to help them keep track of and manage customers. And while it is important to have a system to capture customer data, especially in today’s multichannel retail world, having a database of customer names, contact...
Donor Relationship Management Overview
Donor Relationship Management Donor relationship management is the process of thoughtfully and proactively cultivating relationships with new donors and stewarding current donors in order to maximize donor retention, engagement and investment. It typically requires...
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