About iCita

 

iCita is a digital marketing and software development company focused results-based strategies that meet the expectations of our clients. Founded in Boulder, Colorado in 2001, at the heart of the technological landscape in country, the company’s goal has always been to provide expert experience and support for our clients in all capacities. Both for profit and not for profit organizations have benefited from our executive-level experience and solutions.

Our client strategies and solutions have helped countless businesses gain a competitive advantage in an online world that grows more connected and crowded every day. Whether it is implementing Salesforce and Pardot solutions for a national sales campaign or if it is creating mobile applications for the healthcare industry, we always bring experience and competence to every project.

The senior level experience of the iCita staff encompass these key strategic areas:

  • Digital marketing strategy
  • Marketing automation solutions
  • Prospect and lead sales funnel definition
  • CRM implementation and strategy
  • Customer journey consulting
  • Responsive web site development
  • iPhone and Android app development
  • Content marketing strategy and execution


Over the past 18 years, iCita has continued to be an advocate of using digital marketing to increase online conversions. We started small by creating our own web-based content management systems, CRMs and database lookup tools in the 90’s.  Now, we have grown to include a team that stretches across the world that designs, develops, and supports large-scale websites and mobile applications, as well as all aspects of digital marketing strategy. With our nearly two decades of experience, we help you navigate the process of using web technologies and marketing automation to reach your audience and build your online vision.

At iCita, we work with executives to develop a strong strategy for communicating with prospects and customers (or constituents for non-profits) and then implement the tasks to meet the defined goals. Our approach is to understand the underlying reasons for projects first and foremost. Then we  work to balance internal needs and resources to create a successful strategy and implementation plan.