Our Story
About Us
iCita (pronounced eye-SEE-ta) is an AI enhanced digital marketing and website app development company that provides marketing and web services on a personalized level.
iCita was founded in Boulder, Colorado in 2001 by Thomas Smidt. What started as a small consulting company has grown and endured over the past 23 years into a boutique AI digital marketing and website company. Today, we’re data-driven digital marketers and experienced website developers helping our customers navigate the digital marketing world.
What does iCita mean and how do you pronounce it?
iCita is pronounced eye-SEE-ta. It was derived from the name “Cita” given to a pet cat back in 1994. When we needed a name for our new company in 2000, the “i” was added to the name “Cita” because at the time an “i” was being put in front of names of products and services, like the iPod. So we became iCita LLC. The Cita name came from the word “mamacita” for “little mother”. We know, it is a round about way of explaining the origin, but it’s true.
How have you been in business for over 20 years?
Actually the founder, Thomas Smidt, worked for a few other web companies in the 1990’s including starting a venture funded company in Boulder, CO. But in 2000, while the Vice President of a startup, he decided to start iCita and branch out on his own. Incidently, the startup Thomas worked at was creating the intelligent core of what would become Expedia (that’s another story). We have always had a virtual office environment and have partners and employees around the United States as well as long-time contractors/partners in India and Peru.
How can I work with iCita on my website or marketing project?
The first step is to contact us using one of our forms or email us at info@icita.net. We will listen to your ideas, challenges and plans and give you an honest assessment of what we can do. Then you’ll know how we can help you grow and meet your own goals.
Why do you use WordPress?
WordPress is an open-source content management system that runs websites. The platform allows a very large degree of functionality to be integrated with it. WordPress powers over 43% of the Internet. Plus, we’ve tried and supported many other website platforms and we like it. In the 1990’s we started building websites using just HTML code. Then stylesheets came along and with them other cool things like PHP programming language. At one point we had to decide between building websites using Microsoft products or using Linux based applications. We opted for Linux and PHP, and WordPress runs on PHP. Needless to say there were a lot of other content management platforms besides WordPress which we have used (and some we still support).
What is a CRM?
A CRM is a customer relationship management system for managing a company’s relationships and interactions with customers (including potential customers). CRMs are integrations many times into websites and some of them provide their own website and content tools. They are an essential tool that manages marketing, sales, digital commerce, and customer service. We prefer Hubspot and are certified Hubspot professionals.
What is localization?
Localization is a way of adapting your company’s digital presence to appeal to a local market whether that be a city, state, region, group, or even a country. Through search position, listing services, location detection, language, GMB, design and other elements, an experience is created for the audience visiting the site.
Personalized prices
for innovative solutions
Our customers trust our approach.
Axion Health
“iCita has played a primary role in how we’ve built out and supported our sales, marketing and integrations teams using Salesforce and Pardot. They have been a fantastic partner for many years and I look forward to continue working with them in the future.”
“Thomas Smidt and his team at iCita worked on a very complex web design problem with our department. His creativity, problem solving ability, and flexibility with critical to the success of our program. I strongly recomend iCita for your technology needs.”
Our services
AI Digital Marketing
Our creative agency is a team of professionals focused on helping your brand grow.
- SEO CONTEXTUAL AUDITS
- DATA-DRIVEN
- SMART GOALS
- KPI
Website Services
Creating, building and supporting your online presence.
- SITE AUDITS
- TECHNICAL SEO
- AI-POWERED
- HOSTING
CRM Marketing Automation
Email and social campaign marketing
- GOOGLE ADS
- ANALYTICS AND KEYWORDS
- TRIED AND TRUE
- SOCIAL