Ad creation checklist – Step 5 of 6

1. Create boosted posts against most recent 5 Facebook posts (audience and engagement), using all saved audiences.
2. Create dark post bidding to website clicks (CPC) for landing page, using saved audiences.
3. Set up remarketing ads for one day landing page abandoners via Google and Facebook.
4. Set up email and search remarketing in Facebook and Google using utm parameters (CIDs, if you have Omniture).
5. Create media inception ads using the “Facebook for $1 a day” strategy.