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One BIG Graphic – 7 Steps to Success with Content Marketing
Thanks to our friends at Smart Insights and their massive graphic design department, we have a HUGE graphic about how to use content better. Enjoy the great tips…and the scrolling. ; ) The research shows the challenge of content marketing with: Over two-thirds (67%)...
The Growth of Progressive Web Applications – PWA
Progressive Web App - What? If we combine the best of the web and the best of mobile apps—it will be Progressive Web Apps or PWA. Progressive web apps are websites that look and feel like an app, load quicker, and are easier to develop. This means users can access all...
5 Small Business Email Marketing Tips
As a small business owner, you understand how important it is to get your brand to stick out in your customers’ minds. Running an engaging and compelling email marketing campaign is one of the best ways to go about doing this. In fact, the return on investment that...
Social Media Advertising Trends and Ad Template for 2018
Social media advertising has become pervasive for online marketers because the audience size and quality on leading social networks. Through social advertising, you can target specific audiences and buyers and deliver your message on the platforms that your buyers...
Amazon Product SEO and Digital Marketing
Amazon continues to excel! With the purchase of Whole Foods and the growth of Amazon Prime, companies with products need to have a presence and promote themselves on Amazon. Here are the pros and cons of using Amazon, but also how you need to start your digital...
Ray of Hope Cancer Foundation Shines with Upgraded Strategy and Website
FOR IMMEDIATE RELEASE: July 9, 2017 – Longmont, Colorado. Ray of Hope Colorado launched a new website and strategy to help more cancer families in need. Partnering with iCita last year and early 2017, they worked to more directly focus their messaging and...
Email Marketing is Dying – If You Play by the Old Rules
I am reading tons of posts about how email is NOT dying, how 2017 is the year of email marketing, and how email is still a HUGE tool for business. Really? I have so many damn emails in my inbox from companies I've never subscribed to I blanket delete them all the...
Three Landing Page Questions that Must be Answered
Here at iCita we support Salesforce and Pardot for our clients. So I want to share some great information passed on by the Pardot team. Here are three simple, but very important questions when building a landing page. What’s in it for me? Bounce rates on landing...
Top 5 Digital Marketing Techniques – Looking ahead in 2017
Select one marketing activity that you think will give your business the biggest incremental uplift in leads and sales in 2017. While you keep busy with your daily activities this new year, let these top 5 marketing techniques stew in your subconscious to bring you...
Web Developers – How to test a new website before you launch it.
1. Live URLs Often, sites are built at a URL (uniform resource locator) that isn’t the website’s final destination. When a site goes live, the URLs are transferred from a staging area to production. All the URLs change at this time, and they need to be tested. On...
PWA Advantages – Progressive Web Apps
Progressive Web Applications, or PWAs, are the exciting future of the mobile web, yet few people aside from developers have even heard of them. They have many advantages, and are fast becoming the new reality, so it’s worth learning what they are and what they can do...
Changing How Business Is Built Using Conscious Capitalism
Recently Jeff Cherry wrote a great article in the magazine Conscious Company about how the Shark Tank investors are missing the big point of “WHY” people are creating a business or providing a service. He says “We’re leaving the world where you can generate ‘greedy’...
One BIG Graphic – 7 Steps to Success with Content Marketing
Thanks to our friends at Smart Insights and their massive graphic design department, we have a HUGE graphic about how to use content better. Enjoy the great tips…and the scrolling. ; ) The research shows the challenge of content marketing with: Over two-thirds (67%)...
United Way of Weld County Launches New Platform and Website
FOR IMMEDIATE RELEASE: October 1, 2017 – Longmont, Colorado. United Way of Weld County has successfully launched their new web platform delivering responsive content, updated messaging, videos, event registration, and online donations. The team at iCita has worked...
Amazon claims nearly half of US e-commerce sales in 2017
Amazon (AMZN) has tightened its stranglehold on the e-commerce business. New research shows that Amazon will control 44% of all online sales in the U.S. this year (2017), according to eMarketer data cited by Recode. That’s an increase from Amazon’s market share of 38%...
The 3 Gifts Sales Departments Can Give Their Marketing Teams
It’s the holiday season and we’re in the mood for gift giving! Usually, I talk about the things that marketers can do to better connect with sales, but in the spirit of the holidays, I’d also like to offer some gift ideas for our beloved sales teams (we know you’re...
CYL Listens To Their Students – Redesigns And Launches New Website
FOR IMMEDIATE RELEASE: January 4, 2018 – Longmont, Colorado. Colorado Young Leaders, a Colorado-based student leadership organization, worked closely with their innovative student base to deliver a mobile web solution that shows their commitment to student...
Ray of Hope Cancer Foundation Shines with Upgraded Strategy and Website
FOR IMMEDIATE RELEASE: July 9, 2017 – Longmont, Colorado. Ray of Hope Colorado launched a new website and strategy to help more cancer families in need. Partnering with iCita last year and early 2017, they worked to more directly focus their messaging and...
Simple Steps. Better Air. – An Upgraded OzoMeter Experience from the Regional Air Quality Council
FOR IMMEDIATE RELEASE: June 12, 2017 – Longmont, Colorado. The Regional Air Quality Council has teamed with iCita to create a web portal for the Ozone Aware program. The site incorporates the OzoMeter application where people can log their trips and show how they...
Three Landing Page Questions that Must be Answered
Here at iCita we support Salesforce and Pardot for our clients. So I want to share some great information passed on by the Pardot team. Here are three simple, but very important questions when building a landing page. What’s in it for me? Bounce rates on landing...
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