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Empower yourself first, then your company
The TED Talks speaker Mel Robbins says we have two parts of our brain, one that wants normalcy or routine and the other one that is programmed for emergencies. It is our goal to find the part that balances both of them into what she calls an Activation Force. Sure, I...
Top Nonprofit Blogs and What Got Them There
There are tons and tons of nonprofit blogs and non-profit related blogs. But what are the blogs that everyone else is reading? A website called topnonprofits.com has created a top 150 list of nonprofit blogs, and this is how they evaluate nonprofit blogs: Traffic...
Social Media Today!
Oh, boy social media! I could talk about this all day. Social media is evolving and it’s evolving fast. 74% of the United States is using some sort of social media, and 89% of those users are men and women between the ages of 18-29, and a majority of those people...
Internet Trends – What do people like more, vertical or horizontal screens?
From time to time I'll be posting slides from Internet Trends put out by KPCB Partners. Their research and insight can guide many of you in how you target consumers, donors and students. Vertical Viewing = 29% of View Time (Multi-Platform) vs. 5% Five Years Ago,...
Important Stats for Nonprofit Organizations
The original article I got these very helpful tips from provided 30 tips, I went through and found my top five that I think can help the most! Even for non-nonprofits! 1. Smart phones are your donors most personal and used devices Tip: Get donor mobile numbers on...
The Art of the Facebook Ad
When posting an advertisement on Facebook it’s important to know who your target audience is, the ad should have attention grabbing pictures or phrases, and it should direct the Facebookers to your website. Part of this ad development process is deciding what kind of...
Launch your product or service successfully – Tips for Winners
Here is some helpful advice on how to launch information or product successfully. This structure helps with scheduling out information and helps with what kind of information or content should be launched and in what order. Pre-Launch Content 1- Build Interest!...
What makes a website mobile friendly?
Whether we like it or not, Google has changed its algorithm to favor websites that are mobile friendly in the Google search engine. Overnight, a website that wasn’t mobile friendly lost 22% of its traffic. This is why it's so important to make sure your website is...
Coping with Some of the Frustrations of SEO
When it comes to SEO, you of course want to always rank as high as you can. With this, you may also endure some frustrations. In this blog, we will discuss how to cope with 5 of some of the most infuriating problems with SEO as described by Rand Fishkin on...
Get Back on Top of Search Results: Go Mobile!
Google has officially announced that people are doing more searching on their phones and mobile devices than desktops. With this information Google is now evaluating websites by a new algorithm that boosts ranking to web pages that are mobile friendly for search...
Increase Your Nonprofit’s Social Media Engagement – Three Steps
Your nonprofit uses social media marketing to reach its various audiences, right? So, how's it going? Wish you could acquire and engage more supporters? No matter how big or small, your nonprofit can improve its social media results by doing the following three...
Three Very Important Questions for Non-Profits
One of the keys to having a successful nonprofit is to ask pointed questions about your organization and to respond with truthful answers. In so doing, your nonprofit can identify what is working and what isn't, and what tactics to use to improve and move forward....
Google Grants for non profits – How to qualify and use them effectively
As a non-profit, if you are not taking advantage of the Google Grant offered to non-profits, you need to be. It is a whopping $10,000/month to be used on Adwords. Before you get too excited seeing that big number, let me run some statistics by you: Even though the...
Part I – Understanding Donor Management Systems
Since we just ended the “Season of Giving” it is time to get working on a donor management system to organize your donors information as well as their donations! The truth is, there is no single donor management system that is perfect for everyone. There are,...
Donor Management Systems: What? Where? and Why?
Tis the season! It’s about time for pulling together all your contact and contributions information to identify the right people to receive your message and donor management systems are here to help! Here are a few solid tips to help you with your donor management...
Top Nonprofit Blogs and What Got Them There
There are tons and tons of nonprofit blogs and non-profit related blogs. But what are the blogs that everyone else is reading? A website called topnonprofits.com has created a top 150 list of nonprofit blogs, and this is how they evaluate nonprofit blogs: Traffic...
Important Stats for Nonprofit Organizations
The original article I got these very helpful tips from provided 30 tips, I went through and found my top five that I think can help the most! Even for non-nonprofits! 1. Smart phones are your donors most personal and used devices Tip: Get donor mobile numbers on...
OMG! .ORG or .NGO?
The .ORG (or top-level domain)is typically what nonprofit organizations identify with for their websites. However, this month the history of the philanthropic use of domains for websites, email communications, and online branding took an incredible leap forward that...
A Rhodes Retrospective – Merle McClung
At iCita we partner with many non-profits to help build a better and stronger online community in Colorado and the United States. In his latest book Merle McClung acknowledges the time we gave to help his small non-profit get off the ground with their website...
Return to your roots: The Marketing Hub
Remember your roots. Everything still rotates around your website as your marketing and sales HUB. You can search Google and find several variations on this theme, some more complex or simplified. Use the one that best suites you. Print this, post on your...
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