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Optimize your campaigns for Facebook and Social Media – 6 of 6
Final step for your social media planning. This comes from a two-time CEO of multi-million dollar companies to work with his clients. 1. Add in new posts from the past week into existing ad groups via "create similar ad"-- winner stay on. 2. Create new saved target...
Personalities and your Editorial Calendar
Each person has a different personality and everyone responds differently to stimuli. Of course, you can find trends in how a group of people respond and react, and this is important to know. True growth of your business and understanding usability, is based...
Ad Checklist for Facebook and Social Media – 5 of 6
Ad creation checklist - Step 5 of 6 1. Create boosted posts against most recent 5 Facebook posts (audience and engagement), using all saved audiences. 2. Create dark post bidding to website clicks (CPC) for landing page, using saved audiences. 3. Set up remarketing...
Return to your roots: The Marketing Hub
Remember your roots. Everything still rotates around your website as your marketing and sales HUB. You can search Google and find several variations on this theme, some more complex or simplified. Use the one that best suites you. Print this, post on your...
Targeting Checklist for Facebook and Social Media – 4 of 6
Step 4 of 6 - Audience Targeting 1. Import your email lists into Facebook as custom audiences. 2. Create saved target audiences-- one workplace targeted audience, one job title audience, and one similar pages audience. 3. Create 1% lookalike audience on each of the...
Define Content or Facebook and Social Media – 3 of 6
Defining content is highly important and we use this as a checklist for prepping a company to grow using social media. It comes from a successful CEO who has grown two multi-million dollar companies. Define Content 1.Gather supporting content at each stage of the...
Top 5 Donor Planning Tips for 2015
Do you know that individuals make up over 70% of donations to non-profits each year? You are competing with over 1.5 million other non-profits for these donations? You need to start preparing now for the giving season. Here's how: DEFINE your target...
GOOGLE…Mobile Matters: Responsive Websites More Important Than Ever
Google announced this month that starting April 21st, they will use mobile-friendliness of website as a ranking signal in search results. Why does this matter? Because your business ranking could be penalized for not having a responsive website. In addition, Google...
Set Goals for Facebook and Social Media – 2 of 6
Step 2 of 6 from a successful CEO who has grown two multi-million dollar companies. Setting up for your social media goals. Set your goals 1. Choose one metric each for funnel stage: audience, engagement, and conversion (AEC). 2. Set overall budget and percentage...
New business checklist for Facebook and Social Media – 1 of 6
Hello, here's what we use as a checklist for prepping a company to grow using social media. It comes from a successful CEO who has grown two multi-million dollar companies. Get Set-Up 1. Create your Facebook and Google ads accounts, tied to Facebook Business Manager...
Top 5 Donor Planning Tips for 2015
Do you know that individuals make up over 70% of donations to non-profits each year? You are competing with over 1.5 million other non-profits for these donations? You need to start preparing now for the giving season. Here's how: DEFINE your target...
Top 5 Donor Planning Tips for 2015
Do you know that individuals make up over 70% of donations to non-profits each year? You are competing with over 1.5 million other non-profits for these donations? You need to start preparing now for the giving season. Here's how: DEFINE your target audiences...again....
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