by Marketing | Sep 20, 2016 | Content, Digital Marketing, Websites
1. Spelling, grammar, punctuation
Check for proper spelling, typos, and grammar site-wide. Not just in article text and headlines, but also throughout the navigation, calls-to-action, buttons, forms etc.
2. Forms
Fill out the forms on the site and go through the following questions:
- Can the flow be improved?
- Do you get stuck?
- Are the instructions accurate?
- Does the completed form get sent to the right people or person?
3. Check images
Make sure your images are all optimised for the web. Ensuring they’re not too large – and site-speed draining. As well as being properly labelled with titles and alt-text.
4. Context
When giving a critical eye to the pages within the site, ask:
- Why would I visit this page?
- Is the content ready for visitor?
- Does the page address the audience?
A part of the article posted on ClickZ here.
by Marketing | Sep 17, 2016 | Digital Marketing, Press, Strategy
FOR IMMEDIATE RELEASE: September 17, 2016 – Longmont, Colorado. Today, industry senior iCita announced the introduction of new industry-specific technology solutions for the Colorado, California, Oregon and Washington cannabis industry. iCita, who specialized in strategic mobile/web solutions has brought a new line of products developed primarily for the growing cannabis industries in these four states. Products feature social media platforms, online membership, push/alert marketing, SEO optimization, social media marketing model, and the newly developed online advertising model for the industry.
“The marijuana industry has been growing and the evaluation of the methodologies being used required adjustment,” says Tom Smidt, President of iCita LLC, a Colorado-based company. “What is being done is guided by solutions that were applied to other industries, but this one is entirely different – different rules, audience behavior, and objectives. We’ve designed programs that address these issues and that work!”
The marketing strategy team at iCita addresses how target audiences act and react as well as customer retention strategies. These combined with online automation of content delivery and an “everywhere all the time” approach, shows iCita has prepared well and researched the industry. These products include:
- Data management across web and CRM platforms
- Loyalty programs online and POS systems
- Online membership and prepay solutions
- Industry-focused audience definition and marketing strategy
- Public or private social networks
- Mobile alert apps both iPhone and Android
- Responsive website design and development
- Marketing automation solutions
About iCita llc
iCita (pronounced eye-SEE-ta) is a strategic marketing and technology company focused on cloud-based technologies and solutions. The iCita team has specific strategies that form a solid bridge between marketing and technology goals propelling their clients forward. The company is based Colorado and founded in 2001 in Boulder, at the very heart of the technology boom in the state.
Get inspired and make a difference – visit www.iCita.net and www.iCita.rocks.
More detail on the iCita Cannabis page: www.iCita.net/cannabis
Media Contact:
Thomas Smidt
tom.smidt@icita.net
720.232.0917
by Marketing | Aug 24, 2016 | Digital Marketing, Non-Profit Strategy, Strategy
Recently Jeff Cherry wrote a great article in the magazine Conscious Company about how the Shark Tank investors are missing the big point of “WHY” people are creating a business or providing a service. He says “We’re leaving the world where you can generate ‘greedy’ proftis first, give back later, and still expect customers, employees, communities, and suppliers to be genuinely engaged in your success.” We are entering the world of being conscious in your business goals.
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by Marketing | Jul 28, 2016 | Digital Marketing, Non-Profit Strategy, Strategy
The way buyers purchase products and services has fundamentally and rapidly changed over the last five years. The most important shift is that they now want to learn about products and services from authentic, trusted sources – such as a company’s customers – before they buy. They aggressively seek these sources well before engaging with salespeople:
- Word of mouth is the primary factor behind 20% to 50% of all purchasing decisions. (McKinsey)
- 63% of consumers search for help from other customers online. (Lithium)
- Brand advocates are 70% more likely to be seen as a good source of information by people around them. (BzzAgent)
The rise of social media and online communities has accelerated this change. Just as they visit Yelp before dining out, your prospects will find a current customer and learn about their experiences with your products in just a few clicks on LinkedIn, Quora or any of the hundreds of product review sites. Who are they going to connect with and what experiences are they going to hear first? As a B2B marketer, you may be wrestling with how to best influence these prospects through positive word of mouth marketing.
What you need is an army of advocates. Advocates are not just satisfied customers.
They are enthusiasts who embrace your company’s vision and willingly advance your interests through their interactions with others. Whether by sharing experiences online, referring new business or recommending your products, these supporters have an enormous – but sometimes unseen – influence on your brand, demand generation and pipeline efforts. In a world like this, one of the most powerful things you can do as a marketer is to find, organize and mobilize these advocates. With a marketing asset this valuable, you can’t just cross your fingers and hope it happens organically. As the importance of peer-to-peer recommendation grows, marketers will need to actively convert customers into advocates and build advocate marketing programs that mobilize their advocates to support sales and marketing initiatives.
Part 1 in a series on Advocate Marketing – from the eBook Advocate Marketing Playbook
by Marketing | Jul 14, 2016 | Digital Marketing, Strategy
The right marketing automation platform, combined with smart organizational and process alignment, makes it possible to connect the dots between that promotional email you sent last month, that webinar you hosted last year, and the revenue your CEO sees this week or can expect to see next quarter.
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