The Art of the Facebook Ad

by | Jul 27, 2015 | Digital Marketing, Mobile, Strategy

When posting an advertisement on Facebook it’s important to know who your target audience is, the ad should have attention grabbing pictures or phrases, and it should direct the Facebookers to your website.  Part of this ad development process is deciding what kind of ad to post on Facebook.  All Facebook ads fit into 2 basic categories: the “Right Hand Column” ad, and the “News Feed” ad.  Here are some examples and why they are helpful!

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Coping with Some of the Frustrations of SEO

by | Jun 9, 2015 | Digital Marketing, Mobile, Strategy, Websites

When it comes to SEO, you of course want to always rank as high as you can.  With this, you may  also endure some frustrations.  In this blog, we will discuss how to cope with 5 of some of the most infuriating problems with SEO as described by Rand Fishkin on www.moz.com/blogs.

Frustrations:

  1. Following “best practices” lists and advice often does nothing for new and emerging sites
  2. Competition is ranking on manipulative or spammy links
  3. No understanding of why the rankings are going up and down
  4. Lack of control/predictability of SEO
  5. Hard to compete against big brands- Google favors

How to Deal:

  1. “Best practices” are created to support a website and keep problems from happening, unfortunately these do not increase rankings.
  2. Spammy and manipulative links and pop-ups are very annoying (as we all know) and can actually create loss.  Are you willing to spam people and potentially lose customers/website viewers?
  3. You, Google, competitors and searchers are constantly changing!  Be aware of this and be aware of your target audience.
  4. Understand that things happen that we can’t control and we can only be prepared.  Know your audience and anticipate multiple scenarios.
  5. (This is my favorite)  Choose to compete where other companies can’t and won’t.  Build on these things to grow as an organization.  Serve the market or customer that larger companies won’t and become your own brand!

 

(https://moz.com/blog/combat-5-infuriating-seo-problems-whiteboard-friday)

 

Get Back on Top of Search Results: Go Mobile!

by | May 14, 2015 | Digital Marketing, Mobile, Strategy, Websites

Google has officially announced that people are doing more searching on their phones and mobile devices than desktops.  With this information Google is now evaluating websites by a new algorithm that boosts ranking to web pages that are mobile friendly for search results.  These mobile friendly pages are evaluated based on three basic criteria:

1. Text size-Font size should be large and easy to read from a mobile device.

2. Spacing between links-Adequate space provides easier access to links.

3. Mobile Viewport– How the website is displayed on the mobile device in terms of width and scaling.

Check to see if your website is mobile friendly with the Google Mobile-Friendly Test!  Click on the link below, enter your domain name and click Analyze.

https://www.google.com/webmasters/tools/mobile-friendly