FOR IMMEDIATE RELEASE: July 29, 2020 – Longmont, Colorado. iCita announces the success of a two and a half year ecommerce program involving product optimization, industry-focused content, digital marketing, and search engine optimization for USAPoolDirect.com. Online sales increased by 98% following the first year of working together. That was 2019, in 2020, May and June were the biggest sales months ever for USA Pool and they are on course to more than double sales again over 2019. Digital marketing works when done right.

iCita created an ecommerce plan with a set of recommendations for growth for USA.  This involved installed a team to optimize product descriptions, photos and keywords on over 17,000 products to meet our specific standards.  Our goal was to model product detail for better search results and to compete directly with other online pool supply web sites.  At the same time, the iCita team began to create content based on keyword research, editorial plans for social media, and a digital marketing plan that utilized a full-service CRM platform.

The work paid off as the onsite iCita team watched in 2019 as sales started to soar.  USA Pool product category pages and featured products started to rank in the top three results in Google/Bing/Yahoo searches and their blog articles competed for keywords with bigger web sites.  2020 started off in a similar fashion then exceeded our expectations as the spring months were the highest recorded sales they experienced. We are thankful that USA Pool trusted our plan and guidance the past couple years, they were great to work with on this as well as upgrading their website to Magento 2.

About USA Pool Direct

USA Pool Direct is a distributor of swimming pool & spa supplies. They offer equipment, repair and maintenance products for businesses and individuals. Their seasoned in-house pool professionals ensure that we will bring the best solutions to your pool or spa headaches. A life-long partnership philosophy is at the heart of everything we do, and we are committed to keeping your amenities up and budgets in place.

Our Philosophy – We believe that your aquatic area should be a resource for recreation, not a headache.

About iCita llc
iCita (pronounced eye-SEE-ta) is a strategic marketing and technology company focused on cloud-based technologies and solutions.  The iCita team has specific strategies that form a solid bridge between marketing and technology goals propelling their clients forward.  The company is based Colorado and was founded in 2001 in Boulder – at the very heart of technology innovation in Colorado.

Get inspired and make a difference – visit www.iCita.net and www.iCita.rocks.

Media Contact:
Thomas Smidt

tom.smidt@icita.net
720.232.0917