by Marketing | Dec 5, 2019 | Non-Profit Strategy, Digital Marketing, Non profit
Donor Relationship Management
Donor relationship management is the process of thoughtfully and proactively cultivating relationships with new donors and stewarding current donors in order to maximize donor retention, engagement and investment. It typically requires clear segmentation and prioritization of donors and leads to the formulation of clear goals and action plans for how the nonprofit will interact with a given donor segment to achieve desired results.
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by Marketing | Jul 9, 2017 | Digital Marketing, Non-Profit Strategy, Press
FOR IMMEDIATE RELEASE: July 9, 2017 – Longmont, Colorado. Ray of Hope Colorado launched a new website and strategy to help more cancer families in need. Partnering with iCita last year and early 2017, they worked to more directly focus their messaging and presentation for their audience culminating in a site re-launch.
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by Marketing | Jun 12, 2017 | Websites, Design, Non-Profit Strategy, Press, Public Sector
FOR IMMEDIATE RELEASE: June 12, 2017 – Longmont, Colorado. The Regional Air Quality Council has teamed with iCita to create a web portal for the Ozone Aware program. The site incorporates the OzoMeter application where people can log their trips and show how they have both saved ozone causing pollutants and money. Working closely with the RAQC team, iCita created a strategy to migrate the system from an outdated platform to a secure, functional, and visually appealing re-branding of the program.
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by Marketing | May 11, 2017 | Content, Digital Marketing, Non-Profit Strategy, Strategy
Here at iCita we support Salesforce and Pardot for our clients. So I want to share some great information passed on by the Pardot team. Here are three simple, but very important questions when building a landing page.
What’s in it for me?
Bounce rates on landing pages can be very high, so capturing a visitor’s attention quickly is crucial. The easiest way to grab a visitor’s attention is to offer them something of value, such as an informative white paper or a free product trial. The value proposition should clearly explain the benefits of taking whatever action you are asking visitors to take.
How do I get it?
Landing pages are used to get a visitor to take a certain action. Usually this will be filling out a form or visiting a particular page on your site. Whatever the goal, make your intentions clear with a direct and compelling call to action. If a user has to complete a form to obtain a whitepaper, make the form short, prominently displayed on the page and easy to complete. You want to streamline the process as much as possible to improve conversion rates.
Why should I trust you?
Most visitors feel some degree of hesitation when it comes to turning their information over to a total stranger — especially a company that could potentially flood their inbox with emails for the foreseeable future. Add some social credibility to your landing pages with a short client list or customer testimonials. This will help build credibility and trust with the visitor and increase conversion rates.
Reference the page here: http://www.pardot.com/blog/3-questions-landing-page-answer/
by Marketing | May 8, 2017 | Non-Profit Strategy
- WP-Events – An event calendar with approvals. Free version is good for most people, but the paid version allows you to customize your messaging more. A well-supported and widely-used plugin.
http://wp-events-plugin.com/
- Form Maker by Web Dorado: Great form and very easy to use. Saves entries instead of just emails them. Free unless you have more than 7 fields.
https://web-dorado.com/products/wordpress-form.html
- Give WP – Online donation form: We are also using this online giving form for donations non-profits and member organizations. The price depends on the payment gateway you use, so between $12-25/month
https://givewp.com/
by Marketing | Jan 7, 2017 | Digital Marketing, Non-Profit Strategy, Strategy
Select one marketing activity that you think will give your business the biggest
incremental uplift in leads and sales in 2017.
While you keep busy with your daily activities this new year, let these top 5 marketing techniques stew in your subconscious to bring you more success in 2017.
These are the top five of 15 top-rated digital marketing techniques of 2017. They reiterate the need to stay focused on what works while embracing what’s new.
- Content Marketing: 40% more businesses are using a strategic content approach in marketing and are starting to measure Content Marketing ROI.
- Big Data: Larger businesses used data analytics but now smaller companies are increasing sales through website personalization and predictiv analytics.
- Marketing Automation: CRM, Behavioural email marketing and web personalisation.
- Mobile Marketing: Mobile advertising, site development and applications. For ecommerce, there is still a lag in online conversions, so people are still gravitating to their latop to buy instead of their smartphone.
- Social Media Marketing: The growth of many networks has slowed, but the audience and segementation is extremely successful in advertising.
Happy New Year!
