by Marketing | May 5, 2015 | Non-Profit Strategy, Press
At iCita we partner with many non-profits to help build a better and stronger online community in Colorado and the United States. In his latest book Merle McClung acknowledges the time we gave to help his small non-profit get off the ground with their website (www.makeourdemocracywork.com). It was one of those time where we really felt we were doing some good for others. Thomas Smidt is mentioned as helping contribute on page 186 in Volume I.
Merle McClung’s memoir “A Rhodes Retrospective” is a two-volume set: Volume I “My Education” and Volume II “My Career.” In Volume I McClung tells his story from impoverished childhood in a small Midwestern town (Montevideo, Minnesota) to unlikely scholarships to Harvard College, Oxford University and Harvard Law School. His improbable rise from bottom to top socio-economic status, underscored by winning a Rhodes Scholarship, is not a “rags to riches,” but rather a “rags to respect” story. In his memoir, McClung pays tribute to some of those who made it possible: his working mother (Martha), his public high school English teacher (Claude Dziuk), his Republican mentor (Ollie Rekow) and his Constitutional Law Professor (Archibald Cox). Only later in life does McClung come to appreciate how much basketball has paved the way to a larger world beyond the game.
You can find the book on Amazon here.
by Marketing | Apr 7, 2015 | Digital Marketing, Non-Profit Strategy, Websites
Remember your roots. Everything still rotates around your website as your marketing and sales HUB. You can search Google and find several variations on this theme, some more complex or simplified. Use the one that best suites you. Print this, post on your wall so when you walk in your office you are reminded of it.
As you get caught up in the busy of business, go back to the simple concept of your roots. It’s about helping people, helping others, you can do this by creating sales, creating wealth and freeing up time to….do more.
Stay FOCUSED:
- Set three goals each day that make an impact. To sales or to people.
- Communicate with your current and future audiences as effectively as you can.
- Have highly focused Call To Actions (CTA) on your site.
by Marketing | Mar 29, 2015 | Digital Marketing, Non-Profit Strategy
Do you know that individuals make up over 70% of donations to non-profits each year?
You are competing with over 1.5 million other non-profits for these donations?
You need to start preparing now for the giving season. Here’s how:
- DEFINE your target audiences…again. You may have done research before and have the data, but revisit it. How people are getting information changes faster than we can set up a plan. You need to be as flexible.
- CONFIRM the best methods for communicating to your audience. Are they a younger audience that responds better to social media or an older audience that responds to blog articles? It is most likely a combination. Set your editorial calendar so all your bases are covered.
- REVIEW your data capture methodology and call-to-action. How are people donating and being converted to be your donor? Knowing how the conversion process is working is very important. Donate yourself and review the usability of your online forms, the messaging, and the path to them.
- TECHNOLOGY evaluation: If you are thinking of changing your donation platform or updating/upgrading your website, start your planning now. Define your requirements and evaluate your current system. Sometimes it is just a few small tweaks to your current system that can make a big difference.
- FINDABILITY: Can you be found on searches easily? Just by your corporate name? SEO strategies and plans take time to grab hold. Check your keywords, match them to your target audiences, and define the expected outcome. Build a plan and make changes now, so they are in full swing by fall.
Non-Profit facts taken from http://nccs.urban.org/
by Marketing | Mar 17, 2015 | Non-Profit Strategy
Do you know that individuals make up over 70% of donations to non-profits each year?
You are competing with over 1.5 million other non-profits for these donations?
You need to start preparing now for the giving season. Here’s how:
DEFINE your target audiences…again. You may have done research before and have the data, but revisit it. How people are getting information changes faster than we can set up a plan. You need to be as flexible.
CONFIRM the best methods for communicating to your audience. Are they a younger audience that responds better to social media or an older audience that responds to blog articles? It is most likely a combination. You may already know this, but revisit how it is being accomplished.
REVIEW your data capture methodology and call-to-action. How are people donating and being converted to be your donor? Knowing how the conversion process is working is very important. Donate yourself and review the usability of your online forms and the path to them.
TECHNOLOGY evaluation: If you are thinking of changing your donation platform or updating/upgrading your website, start your planning now. Define your requirements and evaluate your current system. Sometimes it is just a few small tweaks to your current system that can make a big difference.
FINDABILITY: Can you be found on searches easily? Just by your corporate name? SEO strategies and plans take time to grab hold. Re-visit your keywords, match them to your target audiences, and define the expected outcome. Build a plan and make changes now, so they are in full swing by fall.
