by Marketing | Jan 3, 2016 | Content, Strategy
Blasphemay? Top 3 reasons you can’t totally rely on Google
Google receives hundred of millions of searches per day on average. More and more, Google is changing how it provides answers to your questions. In the past, you would get the top 10 links that could answer your question, nowadays, Google is providing instant answers. Instead of clicking on the link to go to the webpage where the instant answer content came from, Google is getting the text from the webpage to put the result directly on the search page. This means bad news for websites; the “instant answers” are keeping people from visiting your website. Don’t rely solely on an external platform! When maintaining your website, make sure you’re changing and updating content, develop conversations directly with customers (subscribers), and cutting out any need for the “middle man” between you and your customers!
(Joe Pulizzi, Founder, Content Marketing Institute)
by Marketing | Dec 28, 2015 | Non-Profit Strategy, Strategy, Websites
Since we just ended the “Season of Giving” it is time to get working on a donor management system to organize your donors information as well as their donations! The truth is, there is no single donor management system that is perfect for everyone. There are, however, several for you to work with depending on your specific needs.
(more…)
by Marketing | Dec 15, 2015 | Non-Profit Strategy, Strategy, Websites
Tis the season! It’s about time for pulling together all your contact and contributions information to identify the right people to receive your message and donor management systems are here to help! Here are a few solid tips to help you with your donor management system:
(more…)
by Marketing | Sep 17, 2015 | Digital Marketing, Non-Profit Strategy
There are tons and tons of nonprofit blogs and non-profit related blogs. But what are the blogs that everyone else is reading? A website called topnonprofits.com has created a top 150 list of nonprofit blogs, and this is how they evaluate nonprofit blogs:
- Buzz Depth-Moz’s open site explorer page authority
- Buzz Scope-Moz’s open site explorer linking root domains
- Social-Twitter and Facebook followers/likes
(more…)
by Marketing | Sep 14, 2015 | Digital Marketing, Social Media, Strategy, Websites
Oh, boy social media! I could talk about this all day. Social media is evolving and it’s evolving fast. 74% of the United States is using some sort of social media, and 89% of those users are men and women between the ages of 18-29, and a majority of those people are in college or college graduates. As of September 2014:
(more…)
by Marketing | Aug 12, 2015 | Digital Marketing, Mobile, Strategy
From time to time I’ll be posting slides from Internet Trends put out by KPCB Partners. Their research and insight can guide many of you in how you target consumers, donors and students.
(more…)
