by Marketing | May 14, 2015 | Digital Marketing, Mobile, Strategy, Websites
Google has officially announced that people are doing more searching on their phones and mobile devices than desktops. With this information Google is now evaluating websites by a new algorithm that boosts ranking to web pages that are mobile friendly for search results. These mobile friendly pages are evaluated based on three basic criteria:
1. Text size-Font size should be large and easy to read from a mobile device.
2. Spacing between links-Adequate space provides easier access to links.
3. Mobile Viewport– How the website is displayed on the mobile device in terms of width and scaling.
Check to see if your website is mobile friendly with the Google Mobile-Friendly Test! Click on the link below, enter your domain name and click Analyze.
https://www.google.com/webmasters/tools/mobile-friendly
by Marketing | May 5, 2015 | Non-Profit Strategy, Press
At iCita we partner with many non-profits to help build a better and stronger online community in Colorado and the United States. In his latest book Merle McClung acknowledges the time we gave to help his small non-profit get off the ground with their website (www.makeourdemocracywork.com). It was one of those time where we really felt we were doing some good for others. Thomas Smidt is mentioned as helping contribute on page 186 in Volume I.
Merle McClung’s memoir “A Rhodes Retrospective” is a two-volume set: Volume I “My Education” and Volume II “My Career.” In Volume I McClung tells his story from impoverished childhood in a small Midwestern town (Montevideo, Minnesota) to unlikely scholarships to Harvard College, Oxford University and Harvard Law School. His improbable rise from bottom to top socio-economic status, underscored by winning a Rhodes Scholarship, is not a “rags to riches,” but rather a “rags to respect” story. In his memoir, McClung pays tribute to some of those who made it possible: his working mother (Martha), his public high school English teacher (Claude Dziuk), his Republican mentor (Ollie Rekow) and his Constitutional Law Professor (Archibald Cox). Only later in life does McClung come to appreciate how much basketball has paved the way to a larger world beyond the game.
You can find the book on Amazon here.
by Marketing | Apr 19, 2015 | Digital Marketing, Strategy
Final step for your social media planning. This comes from a two-time CEO of multi-million dollar companies to work with his clients.
1. Add in new posts from the past week into existing ad groups via “create similar ad”– winner stay on.
2. Create new saved target audiences based on what interests are converting via Audience Insights.
3. For conversions events that have at least 20 conversions in the last month, switch bidding from website clicks (CPC) to website conversions.
4. Fill out weekly performance report template to summarize performance of content and targeting against your goals.
5. Increase/decrease budgets by ad set and channel based on performance.
by Marketing | Apr 14, 2015 | Digital Marketing, Strategy
Each person has a different personality and everyone responds differently to stimuli. Of course, you can find trends in how a group of people respond and react, and this is important to know. True growth of your business and understanding usability, is based on looking at HOW you are saying what needs to be said to an audience.
The wheel below translates into four simple personality traits. Tailor messages that relay your message effectively to each group. Set up your editorial calendar so each communication addresses a group differently.
by Marketing | Apr 11, 2015 | Digital Marketing, Strategy
Ad creation checklist – Step 5 of 6
1. Create boosted posts against most recent 5 Facebook posts (audience and engagement), using all saved audiences.
2. Create dark post bidding to website clicks (CPC) for landing page, using saved audiences.
3. Set up remarketing ads for one day landing page abandoners via Google and Facebook.
4. Set up email and search remarketing in Facebook and Google using utm parameters (CIDs, if you have Omniture).
5. Create media inception ads using the “Facebook for $1 a day” strategy.
by Marketing | Apr 7, 2015 | Digital Marketing, Non-Profit Strategy, Websites
Remember your roots. Everything still rotates around your website as your marketing and sales HUB. You can search Google and find several variations on this theme, some more complex or simplified. Use the one that best suites you. Print this, post on your wall so when you walk in your office you are reminded of it.
As you get caught up in the busy of business, go back to the simple concept of your roots. It’s about helping people, helping others, you can do this by creating sales, creating wealth and freeing up time to….do more.
Stay FOCUSED:
- Set three goals each day that make an impact. To sales or to people.
- Communicate with your current and future audiences as effectively as you can.
- Have highly focused Call To Actions (CTA) on your site.
