The right marketing automation platform, combined with smart organizational and process alignment, makes it possible to connect the dots between that promotional email you sent last month, that webinar you hosted last year, and the revenue your CEO sees this week or can expect to see next quarter.
FOR IMMEDIATE RELEASE: July 12, 2016 – Longmont, Colorado. Today iCita announced the launch of a new set of online marketing services after conducting an 18 month proof of concept study where online sales in the live test market were tripled. Using a methodology that combined classic search engine optimization with unique approaches to social media, targeted advertising, media releases, video, email marketing and drip campaigns, their approach and success paid off. “Everyone in the industry has a plan to create more sales for their clients, we just decided to go out and prove we could do it first,” said Thomas Smidt, iCita President.
Your nonprofit uses social media marketing to reach its various audiences, right? So, how’s it going? Wish you could acquire and engage more supporters?
No matter how big or small, your nonprofit can improve its social media results by doing the following three things.
One of the keys to having a successful nonprofit is to ask pointed questions about your organization and to respond with truthful answers. In so doing, your nonprofit can identify what is working and what isn’t, and what tactics to use to improve and move forward.
Revealing flaws is the only way to tackle them, and the only way to reveal them in the first place is to look for them by asking the right questions. There may not necessarily be a flaw in a nonprofit’s workings, but there is likely to be a better, more efficient way to use resources—or a problem in need of an inventive solution.
As a non-profit, if you are not taking advantage of the Google Grant offered to non-profits, you need to be. It is a whopping $10,000/month to be used on Adwords. Before you get too excited seeing that big number, let me run some statistics by you:
The TED Talks speaker Mel Robbins says we have two parts of our brain, one that wants normalcy or routine and the other one that is programmed for
emergencies. It is our goal to find the part that balances both of them into what she calls an Activation Force.