by Marketing | Dec 2, 2016 | Non-Profit Strategy, Press, Websites
Winston Churchill once said, “We make a living by what we get. We make a life by what we give.” It is the giving time of year. A time when giving doesn’t mean presents, but giving of yourself to help others. Volunteer if you can this year and reap the rewards of helping others.
“People who volunteer and help others tend to have higher self-esteem, psychological well-being, and happiness.”
Mark Snyder, Head of the Center for the Study of the Individual and Society at the University of Minnesota
In Colorado, we make it easy for you. Every December we have Colorado Gives Day on the first Tuesday of December – a day of giving for the State’s non-profits. We work with many organizations and I want to extend my recommendations for you this holiday season. Click on each logo below to be delivered to their giving page. You can schedule a donation or wait until December 6th.
Happy Holidays!
Tom Smidt
President
iCita llc
by Marketing | Oct 10, 2016 | Non-Profit Strategy, Press
FOR IMMEDIATE RELEASE: October 10, 2016 – Longmont, Colorado. Today, iCita and Ability Connection Colorado of Denver announced the release of their newly restructured and upgraded website. The planning and strategy for this re-launch started over a year ago with Ability Connection Colorado (ACCO) needing to pull their statewide programs away from their individual website locations and re-organize them into one cohesive location at www.AbilityConnectionColorado.org. The strategy was to adhere to responsive and best practices guidelines while keeping SEO rankings and Google Adwords consistent.
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by Marketing | Sep 17, 2016 | Digital Marketing, Press, Strategy
FOR IMMEDIATE RELEASE: September 17, 2016 – Longmont, Colorado. Today, industry senior iCita announced the introduction of new industry-specific technology solutions for the Colorado, California, Oregon and Washington cannabis industry. iCita, who specialized in strategic mobile/web solutions has brought a new line of products developed primarily for the growing cannabis industries in these four states. Products feature social media platforms, online membership, push/alert marketing, SEO optimization, social media marketing model, and the newly developed online advertising model for the industry.
“The marijuana industry has been growing and the evaluation of the methodologies being used required adjustment,” says Tom Smidt, President of iCita LLC, a Colorado-based company. “What is being done is guided by solutions that were applied to other industries, but this one is entirely different – different rules, audience behavior, and objectives. We’ve designed programs that address these issues and that work!”
The marketing strategy team at iCita addresses how target audiences act and react as well as customer retention strategies. These combined with online automation of content delivery and an “everywhere all the time” approach, shows iCita has prepared well and researched the industry. These products include:
- Data management across web and CRM platforms
- Loyalty programs online and POS systems
- Online membership and prepay solutions
- Industry-focused audience definition and marketing strategy
- Public or private social networks
- Mobile alert apps both iPhone and Android
- Responsive website design and development
- Marketing automation solutions
About iCita llc
iCita (pronounced eye-SEE-ta) is a strategic marketing and technology company focused on cloud-based technologies and solutions. The iCita team has specific strategies that form a solid bridge between marketing and technology goals propelling their clients forward. The company is based Colorado and founded in 2001 in Boulder, at the very heart of the technology boom in the state.
Get inspired and make a difference – visit www.iCita.net and www.iCita.rocks.
More detail on the iCita Cannabis page: www.iCita.net/cannabis
Media Contact:
Thomas Smidt
tom.smidt@icita.net
720.232.0917
by Marketing | Jul 12, 2016 | Press
FOR IMMEDIATE RELEASE: July 12, 2016 – Longmont, Colorado. Today iCita announced the launch of a new set of online marketing services after conducting an 18 month proof of concept study where online sales in the live test market were tripled. Using a methodology that combined classic search engine optimization with unique approaches to social media, targeted advertising, media releases, video, email marketing and drip campaigns, their approach and success paid off. “Everyone in the industry has a plan to create more sales for their clients, we just decided to go out and prove we could do it first,” said Thomas Smidt, iCita President.
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by Marketing | May 5, 2015 | Non-Profit Strategy, Press
At iCita we partner with many non-profits to help build a better and stronger online community in Colorado and the United States. In his latest book Merle McClung acknowledges the time we gave to help his small non-profit get off the ground with their website (www.makeourdemocracywork.com). It was one of those time where we really felt we were doing some good for others. Thomas Smidt is mentioned as helping contribute on page 186 in Volume I.
Merle McClung’s memoir “A Rhodes Retrospective” is a two-volume set: Volume I “My Education” and Volume II “My Career.” In Volume I McClung tells his story from impoverished childhood in a small Midwestern town (Montevideo, Minnesota) to unlikely scholarships to Harvard College, Oxford University and Harvard Law School. His improbable rise from bottom to top socio-economic status, underscored by winning a Rhodes Scholarship, is not a “rags to riches,” but rather a “rags to respect” story. In his memoir, McClung pays tribute to some of those who made it possible: his working mother (Martha), his public high school English teacher (Claude Dziuk), his Republican mentor (Ollie Rekow) and his Constitutional Law Professor (Archibald Cox). Only later in life does McClung come to appreciate how much basketball has paved the way to a larger world beyond the game.
You can find the book on Amazon here.
