by Marketing | Feb 25, 2020 | Social Media, Development, Mobile
In later 2018, Twitter made a bold move. Twitter replaced it much neglected Windows native app with a progressive web app version. They are not the first app to leverage progressive web apps in the Windows store, but they are one of the first to have a public announcement.
Twitter announced last May at Google I/O it was launching Twitter Lite, a Progressive Web App (PWA) version of the twitter client. The new interface is faster, uses less data, and already powers some Twitter apps.
At the conference they also shared some statistics from their initial trials:
- 65% increase in pages per session
- 75% increase in Tweets sent
- 20% decrease in bounce rate
These increased engagements numbers are not unusual. When you make an intentional effort to deliver a better user experience your customers they respond by giving you more attention.
>> Read more in this similar post.
by Marketing | Jan 7, 2018 | Digital Marketing, Social Media, Strategy
Social media advertising has become pervasive for online marketers because the audience size and quality on leading social networks.
Through social advertising, you can target specific audiences and buyers and deliver your message on the platforms that your buyers spend time on—like Facebook, Twitter, LinkedIn, YouTube, and Instagram to name a few. Advertising on social media platforms has changed tremendously. Recent updates to many social networks’ algorithms give users a better experience—one with less promotional content and more relevant content that they want to see. This means that, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience.
This has led to an explosion in digital advertising on social media platforms. In fact, eMarketer reports that in 2017, social network ad spending will reach $35.98 billion worldwide. As marketers increasingly spend more on social platforms, it’s more important than ever to have the right strategy in place, track all of your paid social campaigns, and gain insights into what’s working and what’s not. Only then can you understand the return on ad spend (ROAS) from your campaigns. So, where are marketers spending the majority of their advertising dollars? In a recent SocialBakers study, marketers revealed that they are looking towards Facebook as their main advertising platform— 92% of marketers surveyed use Facebook as their primary social advertising platform.
Derived from the Marketo Definitive Guide to Social Media Marketing.
by Marketing | Jul 10, 2016 | Content, Digital Marketing, Non-Profit Strategy, Social Media, Strategy
Your nonprofit uses social media marketing to reach its various audiences, right? So, how’s it going? Wish you could acquire and engage more supporters?
No matter how big or small, your nonprofit can improve its social media results by doing the following three things.
(more…)
by Marketing | Sep 14, 2015 | Digital Marketing, Social Media, Strategy, Websites
Oh, boy social media! I could talk about this all day. Social media is evolving and it’s evolving fast. 74% of the United States is using some sort of social media, and 89% of those users are men and women between the ages of 18-29, and a majority of those people are in college or college graduates. As of September 2014:
(more…)
