The right marketing automation platform, combined with smart organizational and process alignment, makes it possible to connect the dots between that promotional email you sent last month, that webinar you hosted last year, and the revenue your CEO sees this week or can expect to see next quarter.
Your nonprofit uses social media marketing to reach its various audiences, right? So, how’s it going? Wish you could acquire and engage more supporters?
No matter how big or small, your nonprofit can improve its social media results by doing the following three things.
As a non-profit, if you are not taking advantage of the Google Grant offered to non-profits, you need to be. It is a whopping $10,000/month to be used on Adwords. Before you get too excited seeing that big number, let me run some statistics by you:
The TED Talks speaker Mel Robbins says we have two parts of our brain, one that wants normalcy or routine and the other one that is programmed for
emergencies. It is our goal to find the part that balances both of them into what she calls an Activation Force.
Blasphemay? Top 3 reasons you can’t totally rely on Google
Google receives hundred of millions of searches per day on average. More and more, Google is changing how it provides answers to your questions. In the past, you would get the top 10 links that could answer your question, nowadays, Google is providing instant answers. Instead of clicking on the link to go to the webpage where the instant answer content came from, Google is getting the text from the webpage to put the result directly on the search page. This means bad news for websites; the “instant answers” are keeping people from visiting your website. Don’t rely solely on an external platform! When maintaining your website, make sure you’re changing and updating content, develop conversations directly with customers (subscribers), and cutting out any need for the “middle man” between you and your customers!
(Joe Pulizzi, Founder, Content Marketing Institute)
Since we just ended the “Season of Giving” it is time to get working on a donor management system to organize your donors information as well as their donations! The truth is, there is no single donor management system that is perfect for everyone. There are, however, several for you to work with depending on your specific needs.