Tis the season! It’s about time for pulling together all your contact and contributions information to identify the right people to receive your message and donor management systems are here to help! Here are a few solid tips to help you with your donor management system:
Oh, boy social media! I could talk about this all day. Social media is evolving and it’s evolving fast. 74% of the United States is using some sort of social media, and 89% of those users are men and women between the ages of 18-29, and a majority of those people are in college or college graduates. As of September 2014:
From time to time I’ll be posting slides from Internet Trends put out by KPCB Partners. Their research and insight can guide many of you in how you target consumers, donors and students.
The original article I got these very helpful tips from provided 30 tips, I went through and found my top five that I think can help the most! Even for non-nonprofits!
1. Smart phones are your donors most personal and used devices
Tip: Get donor mobile numbers on all forms
When posting an advertisement on Facebook it’s important to know who your target audience is, the ad should have attention grabbing pictures or phrases, and it should direct the Facebookers to your website. Part of this ad development process is deciding what kind of ad to post on Facebook. All Facebook ads fit into 2 basic categories: the “Right Hand Column” ad, and the “News Feed” ad. Here are some examples and why they are helpful!
Here is some helpful advice on how to launch information or product successfully. This structure helps with scheduling out information and helps with what kind of information or content should be launched and in what order.