by Marketing | Sep 26, 2016 | Design, Digital Marketing, Strategy, Websites
1. Site speed
Check the size of your page sizes and their load time. You can use Google’s own site speed testto do this. Site speed is a ranking factor, so follow any improvements Google recommends as closely as you can.
2. Mobile friendliness
Is your website mobile-friendly. Frankly it’s very difficult not to building a multi-device compatible website in 2016, but just in case, here’s a handy checklist to ensure your website’s mobile-friendliness.
3. Compatibility
Check to make sure your website’s pages render well in common browsers. Browser share is a moving target so to help prioritize efforts, here’s a site that continually examines it.
4. Fonts
Sometimes font codes get dropped into a page inadvertently and make a letter or a word look funny. Check to see that the formatting is consistent, and look for odd blips in the copy.
5. Navigation
Test the navigation to breaking point. Make sure every single possible journey through your website leads to wherever its meant to without any broken links or wrong pages.
Makes sure your on-site search works, and it delivers accurate results, and if there are any zero-results that you’re providing navigation to other relevant pages.
A part of the article posted on ClickZ here.
by Marketing | Sep 20, 2016 | Content, Digital Marketing, Websites
1. Spelling, grammar, punctuation
Check for proper spelling, typos, and grammar site-wide. Not just in article text and headlines, but also throughout the navigation, calls-to-action, buttons, forms etc.
2. Forms
Fill out the forms on the site and go through the following questions:
- Can the flow be improved?
- Do you get stuck?
- Are the instructions accurate?
- Does the completed form get sent to the right people or person?
3. Check images
Make sure your images are all optimised for the web. Ensuring they’re not too large – and site-speed draining. As well as being properly labelled with titles and alt-text.
4. Context
When giving a critical eye to the pages within the site, ask:
- Why would I visit this page?
- Is the content ready for visitor?
- Does the page address the audience?
A part of the article posted on ClickZ here.
by Marketing | Mar 12, 2016 | Digital Marketing, Strategy, Websites
The TED Talks speaker Mel Robbins says we have two parts of our brain, one that wants normalcy or routine and the other one that is programmed for
emergencies. It is our goal to find the part that balances both of them into what she calls an Activation Force.
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by Marketing | Dec 28, 2015 | Non-Profit Strategy, Strategy, Websites
Since we just ended the “Season of Giving” it is time to get working on a donor management system to organize your donors information as well as their donations! The truth is, there is no single donor management system that is perfect for everyone. There are, however, several for you to work with depending on your specific needs.
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by Marketing | Dec 15, 2015 | Non-Profit Strategy, Strategy, Websites
Tis the season! It’s about time for pulling together all your contact and contributions information to identify the right people to receive your message and donor management systems are here to help! Here are a few solid tips to help you with your donor management system:
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