by Marketing | Apr 7, 2015 | Digital Marketing, Non-Profit Strategy, Websites
Remember your roots. Everything still rotates around your website as your marketing and sales HUB. You can search Google and find several variations on this theme, some more complex or simplified. Use the one that best suites you. Print this, post on your wall so when you walk in your office you are reminded of it.
As you get caught up in the busy of business, go back to the simple concept of your roots. It’s about helping people, helping others, you can do this by creating sales, creating wealth and freeing up time to….do more.
Stay FOCUSED:
- Set three goals each day that make an impact. To sales or to people.
- Communicate with your current and future audiences as effectively as you can.
- Have highly focused Call To Actions (CTA) on your site.
by Marketing | Apr 7, 2015 | Digital Marketing, Websites
Step 4 of 6 – Audience Targeting
1. Import your email lists into Facebook as custom audiences.
2. Create saved target audiences– one workplace targeted audience, one job title audience, and one similar pages audience.
3. Create 1% lookalike audience on each of the conversions you track.
4. Create 1 day and 30 day audiences (WCA) site-wide, plus 1 day and 30 day audiences per major landing page.
5. Use an analytics dashboard to measure KPI
by Marketing | Mar 26, 2015 | Digital Marketing, Mobile, Websites
Google announced this month that starting April 21st, they will use mobile-friendliness of website as a ranking signal in search results. Why does this matter? Because your business ranking could be penalized for not having a responsive website.
In addition, Google will also factor in content from mobile apps when rendering mobile search results.
What does this mean for you?
Mobile-friendly sites will rank higher than those that are not designed for mobile devices.
What is RESPONSIVE?
- DESIGN: Make it big and CLEAN. The design of your website needs to carry your brand and content over to a mobile environment. Full-screen design, larger images, video all are good and you need to follow some basic responsive design standards….here are two quick examples of responsive sites:
http://www.liquidsunshine.in/
http://www.clifbar.com/
- AUDIENCE: Use a mobile-first strategy. Define your prospects and customers as using a mobile device to find and view your site. Content must be concise, clear and move a person to action or give the information they need fast.
- CODE: Yes, programming. Add the proper code to detect the device type, deliver smaller sized content, and break apart content on pages where it needs to for small devices. Of course there’s more coding talk, but this is a good start.
- PLATFORM: What’s under the hood. How content is delivered and managed really matters. Older sites have a harder time being responsive and unsupported website platforms open you up for hacking. Define your needs, then evaluate features first before making a decision.
by Marketing | Mar 26, 2015 | Digital Marketing, Websites
Step 2 of 6 from a successful CEO who has grown two multi-million dollar companies. Setting up for your social media goals.
Set your goals
1. Choose one metric each for funnel stage: audience, engagement, and conversion (AEC).
2. Set overall budget and percentage allocation for each funnel stage.
3. Determine target cost per conversion.
4. Define your mission (start with WHY).
5. Begin your personal branding sequence– topics you stand for, which drives content.
by Marketing | Mar 19, 2015 | Digital Marketing, Websites
Hello, here’s what we use as a checklist for prepping a company to grow using social media. It comes from a successful CEO who has grown two multi-million dollar companies.
Get Set-Up
1. Create your Facebook and Google ads accounts, tied to Facebook Business Manager and Google MCC.
2. Install your custom audience pixel site-wide.
3. Get your Google remarketing pixel in the same place.
4. Add in Facebook conversion tracking and Google conversion tracking.
5. Ensure you have claimed your business’ presence on the top 5 social networks (plumbing).
