How to Choose A Web Marketing Partner

Here are some key topics on how to choose and hire a web marketing company. There are web design companies, web development companies, freelance developers, and web marketing companies.  They all share some similar skills but some are more specialized than others.  For example, you may want a specific skillset to compliment your company’s team.  On the other hand, you may need to create a new plan and strategy, so you need an experienced partner to work with.  Here’s some ideas on planning as well as the pros and cons of choosing a web marketing company.

Reasons for hiring a web company or agency

• Know the value in having a team of experts guide you through web and marketing processes
• Have the budget to work with professionals in the web and digital marketing industry
• Understand that a professional and well-maintained web presence is important to a successful business
• Build a partnership that knows your methdology and industry
• Have an good resource because technology is always changing

Pros of hiring a web design and development company

• Expertise in their field:  The right company has experience in not only building but marketing your site
• Creative marketing minds: The experience behind a company that works on many types of sites and platforms is important
• Time for you to succeed:  A company can manage a team of people to get the best results.
• Accountability:  Project and resource management to your budget
• Planning:  Detailed scope of work and a project plan with a clear path to success

Cons of hiring a web design and development company

• Low cost doesn’t necessarily mean a good end product.  Don’t let a good “deal” define your choice
• Make sure the company knows about marketing automation, social, and CRM integrations
• Longer term relationships are sometimes harder to maintain with freelancers – an established company is sometimes better
• Make sure you have a good communication plan 
• Be sure the company has strong knowledge of SEO, social media, and digital marketing

The last bit of advice

Consider what your needs are first and make your own list of requirements for a company you want to work with.  Keep in mind good communication and clear scope of work are essential to making both you and a web company feel better about a project.  Being prepared is important before you start interviewing or meeting prospective companies.  It helps you define what qualities are best for your work environment and what will get the job done.

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