Hello, here’s what we use as a checklist for prepping a company to grow using social media. It comes from a successful CEO who has grown two multi-million dollar companies.
Get Set-Up
1. Create your Facebook and Google ads accounts, tied to Facebook Business Manager and Google MCC.
2. Install your custom audience pixel site-wide.
3. Get your Google remarketing pixel in the same place.
4. Add in Facebook conversion tracking and Google conversion tracking.
5. Ensure you have claimed your business’ presence on the top 5 social networks (plumbing).