Final step for your social media planning.  This comes from a two-time CEO of multi-million dollar companies to work with his clients.

1. Add in new posts from the past week into existing ad groups via “create similar ad”– winner stay on.
2. Create new saved target audiences based on what interests are converting via Audience Insights.
3. For conversions events that have at least 20 conversions in the last month, switch bidding from website clicks (CPC) to website conversions.
4. Fill out weekly performance report template to summarize performance of content and targeting against your goals.
5. Increase/decrease budgets by ad set and channel based on performance.