Step 2 of 6 from a successful CEO who has grown two multi-million dollar companies. Setting up for your social media goals.

Set your goals

1. Choose one metric each for funnel stage: audience, engagement, and conversion (AEC).
2. Set overall budget and percentage allocation for each funnel stage.
3. Determine target cost per conversion.
4. Define your mission (start with WHY).
5. Begin your personal branding sequence– topics you stand for, which drives content.