Step 4 of 6 – Audience Targeting
1. Import your email lists into Facebook as custom audiences.
2. Create saved target audiences– one workplace targeted audience, one job title audience, and one similar pages audience.
3. Create 1% lookalike audience on each of the conversions you track.
4. Create 1 day and 30 day audiences (WCA) site-wide, plus 1 day and 30 day audiences per major landing page.
5. Use an analytics dashboard to measure KPI